META ADS FOR BEGINNERS

Learn to run
Meta ads yourself.

Stop paying an agency to guess with your money. I teach e-commerce brands and service businesses doing under $200K a year how to run profitable Facebook & Instagram ads — so you own the skill for life.

Book a free discovery call See student results
35+
Students coached
$950,000
In revenue generated across our members' brands collectively this year

STUDENT RESULTS

Real founders. Real results.

Messages from students in the community, and the sales screenshots they've shared after running their own Meta ads.

VIDEO TESTIMONIALS · SERVICE-BASED BUSINESSES

Hear it straight from service business owners who learned to run their own ads.

SERVICE BUSINESS

[Student name] · [Business name]

SERVICE BUSINESS

Terrance Cuthbert · Kauri Pods Ltd

WHAT STUDENTS ARE SAYING

Messages and posts from members of the First Time Founders community.

STUDENT MESSAGE
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SALES RESULTS

Sales screenshots shared by students after running their own Meta ads.

SALES RESULT
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I want results like these

WHO IT'S FOR

Built for small businesses doing under $200K a year

E-commerce brands

You've got a product people love, but your ads aren't bringing consistent sales.

  • ✓Boosting posts with nothing to show for it
  • ✓Unsure what ROAS you need to be profitable
  • ✓Ready to scale past your first few sales a day

Service-based businesses

Trades, salons, clinics, consultants — you need a steady flow of quality leads, not word of mouth alone.

  • ✓Feast-or-famine months for new enquiries
  • ✓Leads that never pick up the phone
  • ✓Want to fill your calendar on demand
NOT FOR YOU IF… ✕ You want someone to do it all for you ✕ You're already doing $1M+ a year ✕ You're after a get-rich-quick button

I'M NOT AN AGENCY

Most small businesses get burned by agencies. Don't be one of them.

Monthly retainers, locked-in contracts, and reports you can't read. The moment you stop paying, the results stop too. I'd rather teach you the skill — so it's yours for good.

A typical agency

  • ✕ Ongoing management fees on top of ad spend
  • ✕ You don't know what's happening in your account
  • ✕ Lock-in contracts
  • ✕ Results disappear when you stop paying
  • ✕ Junior staff juggling dozens of clients

First Time Founders

  • ✓ You learn the skill and keep it for life
  • ✓ You own and understand your ad account
  • ✓ You know your numbers — CPA, ROAS, cost per lead
  • ✓ No management fees eating your profit
  • ✓ Taught by a founder who's done it himself

WHAT YOU'LL LEARN

By the end, you'll run your own ads with confidence

01

Set up properly

Business Manager, pixel and tracking done right from day one.

02

Ads that convert

Hooks, offers and creative that stop the scroll and get the click.

03

Target the right people

Audiences and campaign structures that actually suit a small budget.

04

Read your numbers

Know what's working, what's not, and what to change next.

05

Test creative fast

A simple testing system to find winners without wasting spend.

06

Scale with confidence

When and how to raise budgets without breaking what works.

HOW IT WORKS

Three simple steps

STEP 1

Book a free call

We look at your business, where you're at with ads, and whether this is the right fit.

STEP 2

Join the program

Step-by-step training, live calls and a community of founders learning alongside you.

STEP 3

Launch your own ads

Go live with feedback on your campaigns until you're confident running them solo.

Talmage and his wife in front of a shipment of Hey Bub boxes
Hey Bub Instagram profile: 10.7K followers, baby and children's goods brand born in New Zealand
Hey Bub — the e-commerce brand I built from scratch, now 10.7K followers strong.

MEET YOUR COACH

I've been in your shoes

Hi, I'm Talmage. I started an e-commerce brand, Hey Bub, for my wife so she could work from home. With no marketing background, I learned Meta ads the hard way, by spending my own money and making every mistake in the book.

That brand went on to do multiple six figures, driven by the same ad strategies I now teach. I don't run an agency, because I believe founders should own this skill themselves. My job is to get you there faster than I did.

6 figures+
Own e-commerce brand
10.7K
Hey Bub Instagram followers

FAQ

Questions, answered

Do I need any experience with Meta ads?+

No. The program is built for beginners — we start with account setup and build from there.

How much do I need to spend on ads?+

It depends on your budget and business model, as service-based businesses differ from e-commerce. You can start as low as $25 a day and scale from there.

I run a service business, not e-commerce. Is this for me?+

Yes. You'll learn lead-generation campaigns built for service businesses, alongside sales campaigns for e-commerce.

How long until I see results?+

Normally within a week. It depends on a few factors, like your niche or industry and how much you're spending on ads, but most students see their first results within the first week. From there, we analyse the data together and improve.

How is this different from free YouTube tutorials?+

You get a clear step-by-step path, feedback on your actual ads, and a community of founders at the same stage — not scattered advice.

How can I learn more and join?+

Book a free one-on-one call with Talmage. We'll look at your business, where you're at with Meta ads, and whether the program is the right fit for you. Book your call here →

Stop paying someone else to guess with your money

Book a free discovery call. We'll look at your business and map out how you can start running profitable Meta ads yourself.

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